Echo for business · Consumer brands & DTC
See the trend before the ad costs prove it.
Peptides were all over Reddit and TikTok months before mainstream coverage. Echo reads your category’s chatter — ingredients, competitors, complaints — and hands you the customer’s own language for product bets and ad angles.
The situation
By the time a trend is legible in your acquisition costs, the cheap entry window has closed. The signal was public months earlier — in the subreddits, the comment sections and the group chats where your buyers compare notes — but nobody on the team had a defensible way to read it.
Questions a report answers
- Which products in my category are people actually buying, and what do they report?
- What do the complaints cluster around — efficacy, price, sourcing, trust?
- Where are buyers sourcing outside my channel, and at what price?
- What claim can I credibly make that competitors are not making yet?
What you get
- Named products and SKUs ranked by share of the conversation
- Every price, percentage and figure in the corpus, with how often each is repeated
- The complaint taxonomy in customers’ own words, ready for copy and CX
- A recommendations section tied to the decision you named in the brief
See the shape of the work
These are free published briefs, not client reports — a commissioned report goes considerably deeper on a topic you choose. They are here because the product is the proof.
$149 per report · $299/month tracked
One topic on demand, or up to three tracked continuously with a fresh brief every month. If a report misses the brief we revise it; if it still misses, you don't pay.
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