Echo for business · PR & communications
Hear the story before it’s a story.
Narrative tracking around a brand, founder or issue: is chatter building, where, and in what tone. Monthly when things are calm — commissioned the same week when they aren’t.
The situation
The gap between a complaint thread and a journalist’s inbox is measured in days. Alerts tell you a mention happened; they do not tell you whether it is spreading, who is carrying it, or whether the tone has turned.
Questions a report answers
- Is this building or fading, and on which platforms?
- Who is carrying the narrative, and how much reach do they have?
- How does sentiment split — and does the engagement-weighted split differ?
- What is the specific claim we would need to answer?
What you get
- A week-by-week volume curve, so “building” is a measurement
- Stance split by item count and by engagement — loud is not the same as many
- The communities and accounts carrying it, ranked by contribution
- Turnaround inside the same week when the situation calls for it
See the shape of the work
These are free published briefs, not client reports — a commissioned report goes considerably deeper on a topic you choose. They are here because the product is the proof.
$149 per report · $299/month tracked
One topic on demand, or up to three tracked continuously with a fresh brief every month. If a report misses the brief we revise it; if it still misses, you don't pay.
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