Echo for business · Cross-border teams
East and West, one brief.
Entering China, or watching Chinese brands enter your market? Echo reads Zhihu, Weibo, Xiaohongshu, Bilibili and WeChat next to Reddit, X and TikTok — a comparison the enterprise suites don’t deliver at ten times the price.
The situation
Western listening tools stop at the language barrier, and translating an English query into Chinese characters does not work — it returns song titles and unrelated products. Reading both spheres properly means querying each in the terms its own users use.
Questions a report answers
- How does the conversation differ between Chinese and Western platforms?
- Which Chinese suppliers, brands or products are being discussed, and by whom?
- Is a trend moving East-to-West or West-to-East, and how fast?
- What are we assuming about that market that its own posts contradict?
What you get
- Zhihu, Weibo, Xiaohongshu, Bilibili, Douyin and WeChat read alongside Western platforms
- Queries written in each sphere’s own terms, not transliterated from English
- Explicit statement of which side the evidence is thin on — never papered over
- Side-by-side comparison rather than a Western read with Chinese footnotes
See the shape of the work
These are free published briefs, not client reports — a commissioned report goes considerably deeper on a topic you choose. They are here because the product is the proof.
$149 per report · $299/month tracked
One topic on demand, or up to three tracked continuously with a fresh brief every month. If a report misses the brief we revise it; if it still misses, you don't pay.
Other ways firms use Echo