Echo for business · Newsletters & media
Three hours of tab-hopping, compressed to ten minutes.
Research is your biggest cost. A brief arrives pre-sourced: what the crowd agrees on, the strongest dissent, what practitioners say — every claim linked, so your credibility survives contact with your readers.
The situation
Your readers fact-check you. A story built on a screenshot of one viral post is one reply away from a correction, and the hours it takes to source properly are hours you are not writing. The bottleneck is not the writing — it is the sourcing.
Questions a report answers
- What is the crowd consensus, and how strong is the evidence for it?
- Who is the sharpest dissenting voice, and what is their actual argument?
- Which numbers are circulating, and can any of them be traced to a source?
- What is being claimed that the evidence does not support?
What you get
- Consensus, dissent and practitioner views separated and labelled
- A confidence rating on every section — nothing asserted beyond its evidence
- Extracted figures with the number of independent items repeating each
- A gaps section stating plainly what the research could not establish
See the shape of the work
These are free published briefs, not client reports — a commissioned report goes considerably deeper on a topic you choose. They are here because the product is the proof.
$149 per report · $299/month tracked
One topic on demand, or up to three tracked continuously with a fresh brief every month. If a report misses the brief we revise it; if it still misses, you don't pay.
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