Pricing
Free to read. Priced for teams that need answers.
Every published brief on Echo is free, on the web and on iPhone. Businesses pay for one thing: our engine pointed at their topic, privately, with receipts.
Echo is free to read. Every published brief, on the web and on iPhone, with no account required and no paywall.
Echo on the web
Free
- Every published brief, across all categories
- Three takes on every topic — Consensus, Contrarian, Insider
- Fresh every month, receipts included
- The monthly newsletter, if you want it
Echo for iPhone
Free to download
- The same briefs, in your pocket
- Follow the topics you care about
- Pick your reading style
- East + West sources, same receipts
Finished analysis instead of a dashboard seat, reading Chinese platforms next to Western ones in the same brief. Enterprise listening suites cover much of this ground and start in the four figures a month, on an annual contract, with your team still doing the reading. Echo is a fixed price per report, with every claim linked to the post behind it.
Custom report
$149 per report
One topic, on demand. No subscription, no dashboard.
- Your topic — a brand, category, competitor, audience or question
- A full deep run across our 23-source stack, East and West
- Three takes on the same evidence: Consensus, Contrarian, Insider
- Receipts throughout — every claim links to real posts with engagement counts
- Private, unlisted web page plus PDF — never published on Echo
- Delivered within 3 business days
- One follow-up question or revision included
- Yours to share with your own client, Echo credit retained (full white-label is a Radar feature)
Echo Radar
$299 per month
Your topics, tracked continuously. The analyst you don't have to hire.
- Up to 3 topics of your choice, tracked continuously — swap them monthly
- One combined deep report every month covering all your tracked topics
- “What changed since last month” called out in every edition
- East + West coverage, including Zhihu, Weibo, Xiaohongshu, Bilibili and WeChat
- Delivered to your inbox — Slack on request
- One extra single-topic report included each quarter
- White-label rights included · cancel anytime
Card or invoice — we'll set it up by email. If a report misses the brief, we revise it; if it still misses, you don't pay.
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Want to see the work first? Read a full sample report, see how firms use Echo or read the FAQ.